January 20, 2009 – 2:02 pm
A Strategy For Cultivating Relationships With Donors
We cultivate relationships with donors in order to bring them closer to an organization and strengthen their connection with that organization. There are many tools and techniques for cultivating donors, but before you can cultivate donors, you have to get them. So, a few words on donor acquisition [...]
January 10, 2009 – 1:49 pm
A Goal For Every Organization
When we set fund-raising goals, we usually cast them in terms of dollars. However, the major fund-raising goal of any organization should be to build a base of loyal, supportive donors who give money year after year, campaign after campaign. It is that base of loyal, supportive donors upon which the [...]
