I received some great comments and encouragement from, Major Gifts or Middle Giving, a couple months ago. I’m searching for answers to what this program might look like. What needs to happen is a technique where you can cultivate a fan-base in a way that is personal to them. Or, we need to find a [...]
Monthly Archives: July 2010
Do You Talk or Do You Listen?
July 27, 2010 – 11:09 am
I have met a lot of extroverted fundraisers; they are people who like to talk and be listened to and can often speak eloquently and persuasively about the causes of their organization. However, I’ve always enjoyed listening more than talking. I have found that many donors want to talk about themselves, why they do or [...]
Success Breeds Success
July 22, 2010 – 9:49 am
No one wants to be a part of a failing project; people like to participate in success. This is why it is often easier to raise the last $100,000 than the first $100,000. Everyone wants to know that they have funded a project that is really going to fulfill the initial vision they gave to.
It [...]
Has YWCA Touched Your Life?
July 21, 2010 – 9:45 am
Nonprofits across the United States touch lives every single day. As one of the largest community based organizations in the world YWCA has been a part of all of our lives. YWCA is often a focal point in our communities connecting and helping our neighbors for generations. YWCA seeks to eliminate racism, empower women, and [...]
Donor Flavors
July 20, 2010 – 9:41 am
There seem to be three distinct kinds of discussions that I have with donors: story-based, fact-based, and recognition-based. Many solicitations will have one or two of these themes in them, but one of them always comes out on top. Each of the below strategies are built around how a donor would best respond to a [...]
