There are numerous different strategies for raising money. Some organizations are long-term planners and set-up a development plan that they use as a road map throughout the year. Other organizations watch and wait for the right time to send out that perfect appeal. Following a plan and rapidly responding to changing community needs are both [...]
Monthly Archives: June 2010
Matching Gifts
June 28, 2010 – 7:36 pm
I’ve spoken about matching gifts before, but I recently saw the power of matching and thought I’d share. I’ve often been skeptical about matching gifts because many nonprofits often have the funding already wrapped up by the time the match starts. I often wonder how much of my gift is really going to make a [...]
To Be or Not To Be- Donor Loyalty
June 23, 2010 – 4:51 pm
Is donor loyalty changing? It would appear to me that older generations were more consistent about their giving. An organization could count on a monthly gift from their regular supporters and these individuals would give for years and years. Is that different today? Younger generations seem to respond more to a one-time appeal than give [...]
Question: How Much is Too Much Board Prep?
June 21, 2010 – 4:05 pm
Every organization is different and every board is different. Some boards have major players who play a key role in raising money for an organization, whereas others have a working board that is more involved in the strategy of the organization (as we’ve talked about in another post, Who Talks to Your Donors). Some boards [...]
What Do You Track?
June 16, 2010 – 3:06 pm
In an earlier post, Tracking is More Than a Name, I mentioned the importance of tracking donor information. That’s just a quick snapshot of some of the key areas we are keeping track. I’d love to hear your feedback regarding what your organization tracks.
There is some information that is important for every organization to track. [...]
