I have seen major gifts fundraising done in two significantly different ways. One involves an active fundraising board who participates in all the major gifts solicitations for the organization. The other involves staff cultivating and growing these relationships themselves. Each of these two models focus on a different component of the traditional linkage, ability, interest [...]
Monthly Archives: January 2010
Linkage, Ability, Interest
January 26, 2010 – 1:17 am
Linkage, ability, interest are terms often used to describe a donor’s relationship to an organization; they do a pretty good job illustrating the key relationships donor’s have with an organization.
Linkage- You have a connection, or link, through past giving or through a board member or volunteer. Finding this link is often your key to getting [...]
How to Make Your Fundraising Efforts Go Viral
January 21, 2010 – 12:09 am
Viral marketing is the holy grail of online salesmanship. Having a product, game, or website go viral… that is, be passed on and promoted by word of mouth, personal e-mail forwards, and social media recommendations… is the quickest, cheapest way to spread the message about your product or service.
The benefits of viral marketing don’t [...]
Interdisciplinary Work
January 18, 2010 – 11:48 pm
We all benefit from a diversified approach to our projects and donors. Last month I built the case that we are moving away from being solely advance practitioners into having a main area of experience and a hobby area. This kind of experience can benefit every area of fundraising. For example, the skills and perspectives [...]
Featured Fundraiser: Dan Smith
January 13, 2010 – 10:02 pm
This week’s Featured Fundraiser is Dan Smith. Check out his blog where he advocates and fundraises for cystic fibrosis.
If you ever would like to nominate someone for Feature Fundraiser just send me an email. - Jason
What kind of fundraising do you do and who do you do it for?
I really consider myself a sort [...]
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