Every organization I’ve worked for has always had a hard time using their database to capture donor information and keeping it up-to-date. Many will say this is because they don’t have the staffing to properly update the database. But I think that most often staff just don’t understand how it works. Every organization should make [...]
Monthly Archives: November 2009
How Long to Hold a Lead
November 5, 2009 – 7:46 am
I wrote earlier this week about “What’s a Lead” and today I’m going to talk about responding to these leads. When you come back from an event you attended, what do you do with your leads? Does it take months before any of these people ever hear from you again?
I’ve found that people have very [...]
What’s a Lead
November 3, 2009 – 7:12 am
Sometimes the difference between a lead and everyone else is just a frame of mind. People connect, volunteer, and donate to your organization because they agree with and believe in what you are doing. I’m surprised by what it takes for someone at some organizations to become a prospect. Unless you have a specific contrary [...]
