Why do we do mail campaigns over personal telephone calls?
Almost every nonprofit sends out letters to their donors asking for money. It is a tried and true method and a great way to get support from a large group quickly. Doing major gifts solicitations, I have been really surprised at how large of a gift [...]
Monthly Archives: September 2009
QUESTION: Why mailings over phone calls?
September 30, 2009 – 9:42 pm
Results Oriented Fundraising
September 28, 2009 – 8:51 pm
My favorite thing about blogging is reader comments because they challenge me to look at information and opinions from a different perspective. I wrote a post for the Jolkona Foundation and received a thoughtful response for a reader, Bill.
Bill made the argument that is not always possible to measure donor impact (read his comment). I [...]
Letters or In-Person Solicitations
September 23, 2009 – 8:04 pm
We only have so much time every day as development professionals, so we need to make sure our time is well used. When do you send out a letter, and when do you meet with someone in person? I’ve starting a full development process with every donor making sure they are adequately researched and that [...]
Musings on the Future of Fundraising
September 21, 2009 – 7:43 pm
Today’s generation connects in a different way than other generations. We live in a time where even email is becoming outdated for our youth today. As our culture changes our nonprofits need to respond or worry about being left behind. Here are a couple of my musings about the future.
There will be very little [...]
Solicitor Center Donor Plans
September 16, 2009 – 5:43 pm
Earlier this week I wrote about donor-centered solicitation plans. Today I want to talk about a plan that is solicitor-centered. In writing a solicitation plan, don’t forget to consider who is doing the solicitation. If you are doing the solicitation, you will already write from your perspective. You will write a plan that speaks in [...]
