How many of you view fundraising as community building?
Have you built annual giving programs that allow your donors to have conversations with you about what their money is doing? Do you partner with your donors to provide them opportunities to engage their friends and community in your cause?
There are more and more opportunities through social [...]
Monthly Archives: July 2009
Question: Building Community
July 21, 2009 – 5:11 am
The Multi-Year Gift
July 16, 2009 – 3:43 am
How often do you talk with your donors about what a multi-year gift could mean for their giving? Everyone likes to be a part of a plan and be giving to something specific and personal.
Multi-year giving is a great opportunity to talk with a major donor about what difference they want to make with their [...]
Evaluating Your Program - Begin at the Beginning With Your Mission Statement, Goals and Objectives
July 14, 2009 – 4:47 am
This is the second in a series of articles on program evaluation. The first article discusses why we evaluate programs and gives a brief overview of the process. This article gives details on the initial steps of that process.
The best place to begin is at the beginning. By that I mean, revisit the idea or [...]
The Multi-Year Cultivation
July 14, 2009 – 3:26 am
Fundraising today often suffers from short-term strategy and immediate successes. At many organizations the donors, especially major donors, have a longer history with the nonprofit than the staff. Because of this many donors give significantly below their capacity. Donors want to be comfortable and confident their gift will be used responsibly and effectively to accomplish [...]
Subtlety and Reading Between the Lines
July 10, 2009 – 2:10 am
In fundraising we spend a lot of our time interpreting signs and reading nonverbal cues. Have you ever sat with a couple of fundraisers and asked, “What did Joe Donor really mean by saying he is not able to give at a specific level.” How often have you re-written a perfect letter or solicitation plan [...]
