Information is always more powerful when it is connected to real people. My boss reminded me of this just the other day. In writing an e-newsletter instead of just presenting facts I was encouraged to weave in key messages and stories.
Instead of saying, “Hurray, we raised a $100,000,” why not use this [...]
Monthly Archives: June 2009
Fact or Stories?
June 21, 2009 – 4:51 pm
Great Donor Stories
June 20, 2009 – 4:45 pm
Stories are what keep donors connected to the organization, help them fall in love with our work, and motivate them to volunteer and give. Finding stories has become one of the most satisfying and encouraging things that I have done. Using social media tools like LinkedIn & Facebook, even just Google search, I’ve [...]
I Have to Evaluate My Program and I Don’t Know Where to Begin
June 20, 2009 – 4:37 am
Someone, somewhere has indicated that you need to offer some evidence that your program does what you say it does. Where do you being? Let’s begin by getting the bad news out of the way, then moving on to more positive news.
The bad news is that the need to evaluate your program is not going [...]
Award & An Idea
June 19, 2009 – 3:53 pm
50 States for Good program
(submitted by Devin Kingdon)
“Through the 50 States for Good program, the company is now asking its consumers to help decide what projects around the country should receive the company’s financial support. With a $100,000 community action fund and a goal of inspiring participation across all 50 states, Tom’s of Maine encourages [...]
Getting Your Way
June 18, 2009 – 2:51 pm
Here is a secret I use and I’ve seen others way more intelligent and experienced than I use to get a result they like. All of us have ideas or projects we would like to see happen that seem to get “shut down” immediately or before we can even start to get people excited [...]
