If you haven’t heard of Facebook, I’m sorry to break it to you, but you are living under a rock. However, if you haven’t seen a use for Facebook for your organization, then you are not alone, and we are here to help. Many people view online social networking tools, such as Facebook, LinkedIn, and Myspace as time-draining distractions. But a benefit of Facebook that may not have occurred to you is that Facebook will allow you to aggregate content from around the Web, and easily pull it into one central page, which will help you spread the word about your organization. Facebook also has the benefit of having your installed audience, your network of friends at your fingertips, so you can easily announce new activities, campaigns, and events to your self-selected constituency of like-minded individuals and groups, without having to email a large group of people and risking the effects of a spam filter’s black hole.
Article Courtesy: Tech Soup - Facebook for Nonprofit Beginners: Learn the Basics of this Online Social Networking Tool
