Article Courtesy FastTrack Fundraising
Out there in the market are hundreds of fundraising companies that will compete for your business. Some are operated by professionals who are highly experienced in managing fundraising events. Others offer a wide range of fundraising products and package deals.
So which particular fundraising company is the most suitable for your organization, be it school, community, church or charity? Whose expertise will enable you to put fun back to fundraising, particularly when you have to do it repeatedly every year? Here are some tips on how to choose the right fundraising company:
Firstly, before you start searching for a fundraising company, have a discussion with your colleagues and establish a fundraising goal. Among the issues you need to consider are the amount of funds your organization needs to raise, the size of your target community, and how much work your fundraising volunteers are willing to do. Write down a “wish list” on what you need and how you would like to have it done.
Secondly, design a series of assessment criteria. As you browse through the websites of available fundraising companies, pay attention to issues such as their credentials, products and/or package deals, testimonials from previous clients, and other services that help organizations such as yours manage fundraising events. Think about the vision, philosophy and core values of your organization. Will these fundraising companies understand, respect and support your goals?
Finally, select a couple of fundraising companies and talk to their representatives. Give them your “wish list” and ask how they can help you successfully reach your organization’s fundraising goals. First-class fundraising professionals will be keen to know your needs and help you design concrete action plans to raise required funds. More importantly, they recognize the significance of your organization and are happy to pursue your best interests for you.
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